Dick’s Sporting Goods will no longer sell assault-style firearms, will ban high-capacity magazines and will not sell any guns to people younger than 21, chief executive Edward W. Stack said Wednesday.
Stack appeared on “Good Morning America” on Wednesday morning, two weeks after a mass shooting in Parkland, Fla., that killed 17 people and reinvigorated a national debate about gun control. The alleged shooter, Nikolas Cruz, bought a gun from a Dick’s store in November, Stack said during the television interview.
Although the weapon purchased at the Dick’s outlet was not the one used in the massacre, Stack said his company was moved to act.
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Stack’s announcement carried both symbolic and retail heft as companies — including sporting goods stores and airlines — have been pressured to drop special discounts and other ties to the gun industry and the National Rifle Association.
After the shooting at Sandy Hook Elementary School in Newtown, Conn., in 2012, Dick’s discontinued sales of assault-style rifles from its main stores. But the firearms went back into circulation a few months later at Dick’s outdoor and hunting chain, Field & Stream. A statement said those weapons would be removed from all 35 Field & Stream locations.
The company drew wide-ranging support on Twitter in the hours after the announcement, with many people saying Dick’s had won them over as new lifelong customers. Just before 9:30 a.m., the NRA tweeted that “bans do nothing but infringe on the rights of law-abiding citizens.”
Dick’s sales decision would “not make everyone happy,” Stack said. But when asked whether the company would ever reverse its position, Stack offered a staunch “never.”
“Our view was if the kids can be brave enough to organize like this, we can be brave enough to take these out of there,” Stack said.
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